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About Us
Established in 1960, GREENGROUP is a leading manufacturer and exporter of rice in Pakistan. For the past three decades, we have been dedicated to producing, milling, processing, and supplying the highest quality of Basmati & Non-Basmati Rice globally.
Our state-of-the-art facilities and unwavering commitment to using only the finest ingredients enable us to offer a diverse range of rice products that are savored by customers worldwide. At GREENGROUP, we take great pride in our meticulous attention to detail and unwavering commitment to sustainability.
At GREENGROUP, we employ time-honored rice cultivation and harvesting techniques, seamlessly integrated with cutting-edge technology, to deliver a superior product. Our dedicated team of professionals shares a profound passion for rice and is unwavering in their commitment to providing our valued customers with the finest offerings. Deeply rooted in the local community, we are staunch advocates of sustainable agriculture and responsible business practices. Our relentless pursuit of excellence drives us to continuously explore avenues for improvement, ensuring that our customers consistently receive rice products of the highest caliber. We recognize that our customers are our most valuable asset, and we go above and beyond to provide them with not only exceptional products but also unparalleled service.
We extend our sincere gratitude for choosing GREENGROUP as your trusted rice provider. It brings us immense joy to know that you derive as much pleasure from consuming our rice as we do from cultivating and producing it.
GREENGROUP — The founder of GREENGROUP
The founder of GREENGROUP was the late Malik Barkat Ali Attique. His entrepreneurial journey commenced in 1940 when he ventured into the cultivation of Pakistan’s finest Basmati rice in the fertile region of Punjab, renowned as the “Rice Bowl” of the province. Through his unwavering dedication and expertise, he swiftly rose to prominence as one of the leading producers of rice and other agricultural commodities.
GREENGROUP — COMPANY
Mr. Malik Zahid Attique has achieved significant accomplishments in the rice industry, particularly in supplying substantial quantities of rice to the Rice Export Corporation of Pakistan and various export entities. He is widely acknowledged as a distinguished entrepreneur and a well-established stockist, miller, and exporter of rice. Mr. Malik Zahid Attique is dedicated to the ongoing improvement of the quality of Pakistani rice, positioning it as a highly sought-after commodity in international markets, thereby contributing to Pakistan’s foreign exchange earnings.
GREENGROUP — Umer Zahid Malik’s Vision for Global Excellence
Umer Zahid Malik
Director, International Sales & Marketing
“Our primary objective as a company is to deliver superior quality products and achieve utmost client satisfaction on a global scale.”
Through our extensive global operations and markets, we supply a diverse range of wholesome products to approximately 60 countries. Our brands are synonymous with exceptional taste, expertise, and excellence worldwide. Our unwavering commitment to innovation serves as the cornerstone of our success.
At GREENGROUP, we integrate the most advanced technologies employed by the world’s finest grain processors into every aspect of our operations. To ensure that our finished products meet all requisite standards, we subject our milled rice to rigorous quality assessment procedures. We firmly believe that by maintaining stringent discipline and relentless effort, we can attain unparalleled excellence within the industry.
Company Message
Despite the fierce competition and obstacles encountered in the current year, Green Group maintains a positive outlook for the future. We are confident that, with the unwavering support of our business partners and stakeholders, we will emerge stronger together. Our commitment to our valued customers is to maintain our focus on cultural and overseas marketing strategies that have been instrumental in our success since our inception.
Our vision for the future is already in motion, with increased frequency of market visits and the organization of rice seminars across the region. These initiatives will enable us to address global market concerns more effectively and enhance our service delivery.
We are constantly striving to push the boundaries of convention and achieve exceptional results. Our unwavering commitment to quality has solidified our position as one of the leading rice exporters in the country. Our state-of-the-art facilities are equipped with cutting-edge technology, ensuring that our customers receive the finest quality rice. Advanced machinery efficiently dries the paddy for processing, while automated computerized systems meticulously remove the rice husk, polish, de-stone, and sort the grains. Finally, fully automated machines ensure precise and efficient packaging.
Our Journey
At GREENGROUP, we embark on a legacy that began in 1965 in the heart of Pakistan’s Kamoke region, Punjab. For over five decades, we have been the epitome of excellence in producing, milling, processing, and exporting premium Basmati Rice to every corner of the globe.
Our narrative is one of innovation and tradition, where state-of-the-art facilities converge with time-honored techniques. By meticulously selecting the finest ingredients and employing a harmonious blend of traditional wisdom and cutting-edge technology, we curate a diverse portfolio of rice products cherished by discerning customers worldwide.
At GREENGROUP, precision is our hallmark. Each grain is meticulously cultivated, reflecting our unwavering commitment to quality and sustainability. We embrace our role as environmental stewards, upholding responsible agricultural practices that resonate with our cherished local community.
Driven by a team of dedicated professionals, we stand united in our pursuit of perfection. With an unwavering commitment to excellence, we continuously refine our processes to deliver only the finest rice products to our valued customers.
Our customers remain at the forefront of our endeavors as we embark on this journey. Their trust and satisfaction are the cornerstones of our success. Thus, we pledge to provide superior products and unparalleled service, ensuring an experience that surpasses expectations.
Thank you for entrusting Waqar Rice Mills with your culinary journey. May our rice enrich your table with flavors as rich as our heritage.
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